What Car?

During my time at Haymarket I've contributed to various projects supporting the What Car? brand, including the promotion of award wins and high review scores. These projects include the production of widescreen and vertical videos, the creation and publication of social media content and the supplying of assets relating to award wins.

I led art direction from concept to delivery, shaping the visual style in collaboration with our copywriter. After creating a signed-off master video, I designed keyframes for the series and directed an external animation team to produce the final outputs.