Ford Pro - Top tips for electrifying your business
Graphic Design • Motion Design
Project Overview
This campaign educated fleet managers and van drivers on the benefits of electric vans through a series of shorts on YouTube and Meta. With the vans unavailable, I combined press assets with animated infographics to create a fresh, unique visual style.
My Contributions
I led art direction from concept to delivery, shaping the visual style in collaboration with our copywriter. After creating a signed-off master video, I designed keyframes for the series and directed an external animation team to produce the final outputs.