5 smartphones floating in the air above a blue background. They each show a screenshot from YouTube Shorts talking about Ford Pro.

Ford Pro - Top tips for electrifying your business

Graphic Design  •  Motion Design
Project Overview
This campaign educated fleet managers and van drivers on the benefits of electric vans through a series of shorts on YouTube and Meta. With the vans unavailable, I combined press assets with animated infographics to create a fresh, unique visual style.
My Contributions
I led art direction from concept to delivery, shaping the visual style in collaboration with our copywriter. After creating a signed-off master video, I designed keyframes for the series and directed an external animation team to produce the final outputs.

Winner of Commercial Partnership of the Year (Business)
PPA Awards 2025

Storyboard demonstrating how elements will animate between frames

Example storyboard created before animation handover.

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